Co-CEOs of Diane James Home: Carolyn & Cynthia
Elevating your home with the lasting beauty of faux florals
A tastemaker brings together elegance and joy, curating thoughtful details that make a space feel special. Whether you’re seasoned tastemaker or aspiring one, this episode will be sure to complement your expertise.
We’re joined by Carolyn and Cynthia of Diane James Home, creators of gorgeous faux floral arrangements so realistic, they even fool the bees.
Their story began in 1997 when their mother, Diane, launched her first collection at Bergdorf Goodman. By 2008, the debut of their e-commerce platform made their signature florals accessible to designers and tastemakers around the world. Their florals have graced everything from chic city apartments and countryside estates to five-star hotels, Hollywood sets, and even presidential libraries.
Diane James Home has celebrated collaborations with noteworthy brands such as, Gray Malin, Aerin Lauder, Ashley Stark, Lee Jofa, and Serena & Lily. What makes their brand so distinct is that—like couture—each design is handmade with love.
And of course, there’s something inherently special about a family business. The love, attention to detail, and genuine joy Carolyn and Cynthia bring to their work shines through in every arrangement—and in this conversation. Their warmth is as comforting and fresh as the first days of spring.
Diane James Home beautiful florals as seen on instagram:
IN THIS EPISODE, ANNE, Cynthia and Carolyn DISCUSS:
The Diane James Home brand story, from its early beginnings to today
Their meticulous process for crafting lifelike floral arrangements
How to care for and maintain your faux florals
A few of our favorite designs—and the stories behind them
Butter’s Favorite Classics:
Who has Influenced your style the most?
Carolyn & Cynthia: My Mother
Favorite item in your closet?
Cynthia: My Navy Blue keds
Carolyn: Diane Von Furstenberg vintage top & a Bracelet my father gave my mohter the night before they were married that says, “Dearest”
FAvorite COCKTAIL?
Cynthia: Lemoncello Spritz
Carolyn: Ranch Water
Most Memorable dining experience?
Cynthia: Danielle, New York, NY
Carolyn: Ziggy’s Beach Club, Tulum, Mexico
Favorite destination for travel?
Cynthia: I would love to go to Scotland & Australia
Carolyn: Machu Picchu, Patagonia
Where to Find Anne via IG!
